Meet Alliey, Owner + Expert Planner

Alliey Smits has been in the events industry for over 14 years. She started at age 18 in a bridal store in Marshfield, WI and obtained her Bachelors of Arts from the University of Wisconsin - Stevens Point in 2003. 

After college, she moved to Green Bay, WI to pursue a career at her mother’s bridal store. Alliey started Sash&Bow
(now Alliey & Co!) event planning in 2009, then she joined The Wedding Magazine Green Bay team in 2014. 

After realizing that brides deserve a space to go and create amazing stationery in the area, she opened Social Graces Paperie in 2018. It features luxury designs found in high end retailers in New York and California.

Hopeless romantic (and total Enneagram 3), lover of light,  travel, and the soft, glowing colors brought to life on film. 

The Origins of The LedgeCrest Reserve

In 2014, Alliey obtained her Masters of Wedding Planning with the Association of Bridal Consultants. In 2019, Alliey built and opened The LedgeCrest Reserve — her vision come to life.

Alliey is not just a girl doing little things, she’s a powerhouse creating an elevated experience for events in the Northeastern Wisconsin area! Alliey has been featured in The Knot, Wisconsin Bride, Style Me Pretty, D Weddings, & Wedding Chicks, and her events have been listed in the New York Times.

Alliey's clients include top local executives and celebrities who entrust her with the biggest moments of their personal lives. She flies with her clients to execute their dream events in other cities. You may not see all the pictures from her events published, as she keeps many photos from the public for her client’s privacy.